REBRANDING CHRISTMAS

side project

Genius-Yet-Pointless-Realization: a red and green Christmas probably looks pretty dull for the red-green colorblind. That’s 5% of the world’s population, y’know! How sad.

So we had a bit of fun rebranding Christmas (basically we made some cute Christmas cards) with a brand new color palette. 

To add some credibility to this madness, we collaborated with Dr. Jay Nietz from Nietz Colorvision Lab, and also—one of our writers is red-green colorblind himself. Bizarre.

View recognition for this piece.


View the rest of the cards on the website

AD: Waner Almeida
Illustrator: Siddha Kannur
Red-Green Colorblind CW: Brett Miller