INSTAGRAM X PARALYMPICS #DROPTHECROP

Print + Case Study

Remember when Instagram made square photography a thing? Well it blew everyone’s minds when they changed that to allow portrait and landscape pictures. 

We came up with a cool way to show people the significance of a full, uncropped photograph—through Paralympic athletes, right before the Rio Olympics. #realtimeFTW

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AD: Liudmila Kulibaba & Rajath Ram
Planner: Shashank Hariharan