INSTAGRAM X PARALYMPICS #DROPTHECROP
Print + Case Study
Remember when Instagram made square photography a thing? Well it blew everyone’s minds when they changed that to allow portrait and landscape pictures.
We came up with a cool way to show people the significance of a full, uncropped photograph—through Paralympic athletes, right before the Rio Olympics. #realtimeFTW
AD: Liudmila Kulibaba & Rajath Ram
Planner: Shashank Hariharan