BOSE - TURNING TRASHTALK INTO MUSIC
SUPERBOWL DIGITAL ACTIVATION
Bose recently replaced Motorola as NFL’s 'Sound Partner’, and wanted to get in on the Superbowl conversation a week early.
So in the run up to the big game, we scraped Twitter for tweets trashtalking/cheering for the finalists, and made music videos in all possible genres of music. Even Norwegian Death Metal.
Some of my favourites:
View the entire collection on this Tumblr page.
INSTAGRAM X PARALYMPICS #DROPTHECROP
Print + Case Study
Remember when Instagram made square photography a thing? Well it blew everyone’s minds when they changed that to allow portrait and landscape pictures.
We came up with a cool way to show people the significance of a full, uncropped photograph—through Paralympic athletes, right before the Rio Olympics. #realtimeFTW
AD: Liudmila Kulibaba & Rajath Ram
Planner: Shashank Hariharan
WORLD WILDLIFE FUND X IBM - TIME TO CHANGE
Integrated - case study
WWF needed to engage their members beyond sending them a magazine filled with animal pictures every year.
So we collaborated with IBM’s Watson to measure the actual impact (in seconds) of small tasks that help save the environment.
One person showering with their partner doesn’t help that much, but a million people showering in pairs can save a whole lot of water just in one day.
AD: Rajath Ramamurthy
FAMOUS FOOTWEAR FOR FIERCE FEMALES
Just because she’s a mom shopping at Famous Footwear, doesn’t mean she’s going straight to the 'sandals section'. When she takes her kid to soccer practice, she rolls up driving stick with stilettos on. Besides, it's easier to spot idiots from a height.
AD & CW: Tanvi Tandon
MICROSOFT OUTLOOK - DONATE A DAY-OFF
Without paternity leave, how can fathers play an equal part in the beginning of their child's life? With Microsoft Outlook, any governmental organization can help fix that.
Employees use Outlook to donate their unused paid vacation days to their male colleagues who are expecting a baby - to be used as 'paternal leave'.
AD: Bogdan Rackow
NEWYORK-PRESBYTERIAN - DOCTOR'S DAY 2017
PRINT + TV
Remember when Trump got elected and everyone did those super political ads that had nothing to do with their product? Yeah, pretty cringeworthy.
But NewYork-Presbyterian found a genuine way to join the conversation—by thanking those people that truly don’t care what you look like, where you come from, or whom you voted for. To a doctor, everyone gets equal treatment.
AD: Tim Hurley