Tanvi Tandon
 
 

 

I create work that is

thoughtful

effective   &

well received.


 
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Act I

The pieces I am (currently) most proud of.

 
 
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BOSE FANTRACKS

SUPERBOWL DIGITAL ACTIVATION

What has to shine?
Bose's new Superbowl partnership

How?
Bose jumps into the Superbowl conversation on Twitter 10 days early, and turns tweets with #LetsHearIt into all possible genres of music.

View the entire library on this Tumblr page.

I helped with the idea, wrote copy for mock-ups, and pretty much the entire creative portion of the deck.


Here are a couple of fun ones, among all:

 
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INSTAGRAM #DROPTHECROP

Print + Case Study

What needs to shine?
Instagram's new portrait and landscape image upload feature.

How?
Real-time reactive print series in collaboration with The International Paralympic Organization, ahead of the Olympics in Rio.

We coordinated across continents to release this within 3 days of the update.

 

AD: Liudmila Kulibaba & Rajath Ram
Planner: Shashank Hariharan


 

Act II

Production experience, integrated ideas, writing range

 
 
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This is a collection of work I have done as the lead writer for NewYork-Presbyterian Hospital

MAKING E-BLASTS SUCK LESS

Digital

What needs to shine?
The 'video-chat with a doctor' feature on the NYP app.

How?
New concept + design with humorous content.
We came up with a bunch of ridiculous excuses to avoid visiting the doctor.

Results:
Urgent Care web visits ↑ by 193%

 

AD: Joanna Kim

(CLICK TO EXPAND)

For comparison, these are examples of the old e-mails:

 
 

DOCTOR'S DAY 2017

PRINT + TV

What has to shine?
NYP's brand values & my first shot at TV production and long copy.

How?
Chime in to the Trumpian political divide with relevant content.
We reminded everyone that doctors treat everyone equally, regardless of how you look or whom you voted for. 

 

Published in the New York Times, NY Post, Wall Street Journal, nationally on Doctors' Day. 

 

 

AD: Tim Hurley

PRINT

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TV SPOT

 
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WWF X IBM - TIME TO CHANGE

Integrated - case study

What needs to shine?
WWF's Membership Offering

How? 
Collaborate with IBM's Watson to calculate the impact of simple, daily environmentally conscious tasks.
We use visible data from group impact on the planet to encourage the world to participate.

Results:
D&AD New Blood Pencil 
Clio Awards - Bronze
Summit Creative Award - Silver
Applied Arts Mag
Creativity International - Silver

AD: Rajath Ramamurthy


 
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FAMOUS FOOTWEAR FOR FIERCE FEMALES

PRINT CAMPAIGN

What has to shine?
My writing skills. And Famous Footwear's new fictional brand messaging, of course.

How?
Write 200 lines. Painstakingly choose 3 that are goddamn brilliant.

Results:
You tell me? ---> LinkedIn

 

AD & CW: Tanvi Tandon

 
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REBRANDING CHRISTMAS

side project

What needs to shine?
Christmas colors, cards, and decor for people with red-green colorblindness. Literally.

How?
We created a new color combination for Christmas that actually vivid for people with red-green colorblindness. 
And then we made some cute Christmas cards.
In collaboration with Dr. Jay Neitz, founder of a colorblindness research lab at University of Washington.

 

Results:
Check out the website here: Rebranding Christmas
and published in
The Hindu | HomeGrown Magazine | Shared by colorblind NFL Star Lawrence Tynes | My City LinksAds Of The World | Ad Stasher | Desi Creative 

AD: Waner Almeida
Illustrator: Siddha Kannur
Red-Green Colorblind CW: Brett Miller


 

Act III

There is life beyond advertising. Here's mine.

 
 
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WHAT IF?

side project

What is this?
A children's book about opening up your mind to the wonderful world of your imagination and all the things that might have been possible if our dreams were real and could come true.

Results:
It has been read out loud (with the pictures) to several rooms full of adults who ooh'd and aah'd at the appropriate moments.
My friend reads it to her newborn every day and can't wait until he can read it back to her.
and it won an award from Applied Arts Magazine

Illustrator: Siddha Kannur


 
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FRACTALTRIBE PRESENTS FRACTALFEST

ONGOING SIDE PROJECT

In 2017, I had a bunch of free time and I love trance music.

Fractaltribe is the biggest events, music, and arts collective of its kind on the east coast. 

They throw a psychedelic music and arts festival every year called Fractalfest

My responsibilities in 2017:
Copy for promo materials
Created and organized Fractal Film Festival 
Web & social content

AD: Hayley Carloni


PROMO VIDEO

Copy:
Fractaltribe presents...
Fractalfest 2017: Reflections, July 27th - 30th
All creatures welcome.
CTA - fractalfest.com

EVENT PAMPHLET

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TEASER VIDEO