WORLD WILDLIFE FUND X IBM - TIME TO CHANGE
Integrated - case study
WWF needed to engage their members beyond sending them a magazine filled with animal pictures every year.
So we collaborated with IBM’s Watson to measure the actual impact (in seconds) of small tasks that help save the environment.
One person showering with their partner doesn’t help that much, but a million people showering in pairs can save a whole lot of water just in one day.
AD: Rajath Ramamurthy