The biggest problem with fighting climate change is that people don't really think the small steps matter.
But what if they could see it all added up in real time?

IDEA:

Time To Change

6 million WWF members are given a calendar with simple daily pro-environment tasks that help improve the planet. IBM's Watson calculates how each task adds a few seconds to the earth's clock, making climate change actually measurable in real time.

AWARDS

D&AD New Blood Pencil | Clio Awards - Bronze | Summit Creative Award - Silver | Applied Arts MagCreativity International - Silver


AD: Rajath Ramamurthy