Planet Fitness is a gym trying to be different in a category where pretty much everyone says the same thing - looking good = feeling good. But there's another very interesting reason people go to the gym: 

It's the best place to blow off steam when you're angry and frustrated.

IDEA:

Work It Out

Come to Planet Fitness to work out your frustrations from a shitty break-up.

AWARDS:

Graphis Silver


CW & AD: Tanvi Tandon