This is a collection of work I have done as the lead writer for NewYork-Presbyterian Hospital.

 

Making E-blasts suck less

NewYork-Presbyterian sends monthly e-blasts to get people to download their app. 
I proposed a new concept and sold through a complete refurbishment, to great effect.

Results:
Urgent Care web visits ↑ by 193%

IDEA:
Ridiculous Excuses

(click to expand)

For comparison, these are examples of the old e-mails:

 

 

Trying to be chill about knee surgery

People think joint surgery is scary and you'll take ages to recover.
Well, think again!

 

 

Doctor's Day 2017

The rise of Trump has forced people (and brands) to choose which side they're on..
But doctors never take sides.

IDEA:
Equal Treatment

Published in the New York Times, NY Post, Wall Street Journal, nationally on Doctors' Day.

AD: Tim Hurley

PRINT

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TV SPOT