NYP runs an annual Doctors' Day print ad basically patting themselves on the back..
This time, we convinced them to do something a little different.

Doctors' Day '17, on March 25th, came during a time fraught with political drama and tension, as people took sides left, right, and centre. 

But Doctors? Doctors never take sides.

IDEA:

Equal Treatment

Published in the New York Times, NY Post, Wall Street Journal, nationally on Doctors' Day.


PRINT

 
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TV SPOT