RiverSpring provides home care services for the elderly - keeping them out of nursing homes and encouraging independence. 

The most boring brief ever -  inform their 11,000 members in NYC that they are changing their name, but the care is still great.

IDEA:

Celebrating a New Name with a Brand New Look

We created a campaign to defy ageism in media - bringing in their clients for a makeover and fashion photoshoot.


OOH

FILM

Coming soon...