In late 2015, Instagram finally relieved us of the struggle of fitting all our (food) subjects into a square frame by allowing people to upload portrait and landscape images. Whoa guys. Whoa.

Now that you don’t need to crop, your perspective on the photograph can be completely changed when the whole image is revealed. And who can depict this better than the Paralympic athletes?

In collaboration with The International Paralympic Organization:

IDEA:

Drop The Crop

PRESS:

Business Insider | International Paralympic CommitteeHomegrown | Metro News | AdForum | News RepublicHello You Creatives Coloribus | Focus DayA Tale Of Curiosity | Air of Melty | Il Était Une Pub | UFunkWhoCares | The Inspiration
 OLTM | BrandKnew

AWARDS:

Clio Awards - Bronze | Clio Sports (x2) - Gold & Bronze | New York Festivals (x2) - Silver & Bronze
 Communication Arts Magazine
Applied Arts Magazine (x2) |  Creativity International - BronzeYoung Guns Award Finalist
Summit Creative Award - Bronze | Graphis Merit


AD: Liudmila Kulibaba & Rajath Ram

Planner: Shashank Hariharan