In late 2015, Instagram finally relieved us of the struggle of fitting all our (food) subjects into a square frame by allowing people to upload portrait and landscape images. Whoa guys. Whoa.
Now that you don’t need to crop, your perspective on the photograph can be completely changed when the whole image is revealed. And who can depict this better than the Paralympic athletes?
In collaboration with The International Paralympic Organization:
Drop The Crop
Business Insider | International Paralympic Committee | Homegrown | Metro News | AdForum | News Republic | Hello You Creatives Coloribus | Focus Day | A Tale Of Curiosity | Air of Melty | Il Était Une Pub | UFunk | WhoCares | The Inspiration
OLTM | BrandKnew
Clio Awards - Bronze | Clio Sports (x2) - Gold & Bronze | New York Festivals (x2) - Silver & Bronze
Communication Arts Magazine | Applied Arts Magazine (x2) | Creativity International - Bronze | Young Guns Award Finalist
Summit Creative Award - Bronze | Graphis Merit
AD: Liudmila Kulibaba & Rajath Ram
Planner: Shashank Hariharan