When Instagram added the portrait and landscape image upload feature, we reacted in real time.

In collaboration with The International Paralympic Organization:

IDEA:

Drop The Crop

RECOGNITION:

Business Insider | International Paralympic CommitteeHomegrown | Metro News | AdForum | News RepublicHello You Creatives Coloribus | Focus DayA Tale Of Curiosity | Air of Melty | Il Était Une Pub | UFunkWhoCares | The Inspiration
 OLTM | BrandKnew

AWARDS:

Clio Awards - Bronze | Clio Sports (x2) - Gold & Bronze | New York Festivals (x2) - Silver & Bronze
 Communication Arts Magazine
Applied Arts Magazine (x2) |  Creativity International - BronzeYoung Guns Award Finalist
Summit Creative Award - Bronze | Graphis Merit


AD: Liudmila Kulibaba & Rajath Ram

Planner: Shashank Hariharan